Sound. Style. Story.
Retroactv is redefining Artist merchandise through highly curated collections focused on storytelling, authenticity, and sustainability.
Browse our Collections
A Legacy Rooted in Detroit
The Gary Grimshaw Collection presents a curated selection of his most influential and celebrated works. These products tell the story of an artist who transformed music culture through design, capturing the movement, emotion, and color of the rock revolution.
Merch Built from the Spirit of the Studio
Step inside the legendary walls of Sound City Studios, where analog tape rolled and music history was made. Our Officially-Licensed Sound City merch collection transforms original archival materials from the studio’s vault into merch you can wear, touch, and feel at home.
Jerry Garcia: A Visual Journey from the Mind of a Legend
Step into the world of Jerry Garcia, not through the echo of guitar strings, but through movements of a brush. Beyond the legendary improvisations that defined the Grateful Dead, Jerry was a lifelong visual artist. His artwork, much like his music, was spontaneous, abstract, and filled with wonder. From psychedelic dreamscapes to whimsical sketches, each piece is a window into the quieter, more intimate corners of his imagination.
Watch this short highlight reel from our August 1st live broadcast from Asbury Park, NJ! We celebrated Jerry’s legacy not just as a musician, but also as a talented visual artist. Don’t miss out on our Jerry Garcia Collection!
Elliott Landy: The Eye of the Woodstock Generation
Elliott Landy was one of the first photographers to treat music photography as fine art — and the world followed. His iconic portraits of Bob Dylan (Nashville Skyline), The Band (Music From Big Pink, The Band), Janis Joplin, Jimi Hendrix, Van Morrison (Moondance), and Jim Morrison helped shape the visual identity of some of the most important records of the 20th century. As the official photographer of the 1969 Woodstock Festival, his work became inseparable from the ideals of the era — peace, rebellion, and raw creative freedom.
Robin Milling is an seasoned entertainment reporter and host of “Milling About with Robin Milling,” a candid podcast featuring deep conversations with today’s top stars across film, music, theater, and television. Known for her conversational style and sharp insight, she’s built trust with guests from across the entertainment industry. Her work appears on Apple Podcasts, YouTube, and in major media outlets, offering listeners an unfiltered glimpse into the lives and creative process of cultural icons.
COMING SOON...
Big Things Are Just Around the Corner.
Big Steve Parish
Dick Boak
Our Charity Partner
Every Retroactv purchase helps fund music education through our official charity partner, TeachRock — a nonprofit bringing music, history, and creativity into classrooms across the country. Because music shouldn’t end with the last note — it should live on in the next generation.
The Movement
Why We Exist
