A Tribute to the Music That Lives Forever

Why We Exist

At Retroactv, we believe music merch should be more than a logo on a shirt. It should feel like that one song that changed everything.

We work directly with artists to create limited-edition, meaningful pieces that go deeper than design. Each drop tells a story. Each item holds a memory. From wearables to original art, every piece is created to connect. Every release is a thank you to the music, the fans, and the moments that stay with us forever.

Our Core Values

Tell Amazing Stories

We believe every artist has a story worth preserving. We create pieces that capture those stories and give fans something they can feel, wear, and remember.

Be a Good Human

We lead with kindness, honesty, and heart. We treat artists, fans, and collaborators with respect in everything we do.

Enjoy the Ride

Creating something meaningful takes time and passion. We embrace the process, the challenges, and the joy of building something real.

Give Back

Music gave us everything. We give back in return. Through our partnerships and artist-led initiatives, we help keep the spirit of music alive.

Giving Back with TeachRock

We are proud to partner with TeachRock, founded by musician and activist Steven Van Zandt.

TeachRock brings music into classrooms across the country to teach history, culture, and creativity. They provide free resources that inspire students and keep the arts alive in education.

Every Retroactv purchase helps support this mission.

Learn more about TeachRock

What Drives Us

Make merch that means something

We don’t create anything disposable. Every item is designed with the artist, rooted in real stories, and released in limited quantities to keep it meaningful. From exclusive apparel to original artwork, each piece is a lasting tribute. These are collectible memories that let fans hold on to the music and the moments they love most.

Tell stories that stick

Music means more when you know the story behind it. Every Retroactv release brings the artist’s voice, personal memories, and creative vision to the forefront. We don’t just release merch. We bring the meaning with it.

Give back where it counts

This platform exists to support the people who gave us everything. Every release gives back to causes chosen by the artist, including our official partner, TeachRock, which brings music education into classrooms and helps inspire the next generation.

Watch the Story

This is who we are. This is why we do it. Watch the video and feel the difference.